Capitalism is a great slave, but a pathetic master. This truth unfortunately gets lost in our chase for that elusive dream . . . especially in America, the land that has been marketed as the land of dreams – the great American dream. It’s the dream of being independent masters of our lives, the dream of making big bucks and the dream of being happy – even if that happiness is being bought by money which all of them chase out there. No doubt, the US, on its part, has been fairly successful in creating material comforts aplenty. It has upped the living standard of its average citizen to an extent that it stands amongst the highest – even if that is a result of more than 200 years of unbridled growth and exploitation. Thus, the shop window of Americanism looks lucidly attractive; you’ve got all of them standing there – from Bill Gates to Michael Dell – in Tommy Hilfigers and Ralph Laurens! And that is what has made the rest of the world mindlessly chase Americanism, not necessarily happin...
Dr. Arindam Chaudhuri
(An IIPM Think Tank Blog)