First things first, Befikre is the best movie out of the current genre of films that have tried to redefine love with the 'premarital sex has nothing to do with love' message. While all the other films actually remained a film story and didn't focus on the message, in true YRF tradition, Befikre focuses and passes on the message. Subtly and classily. The typical male attitude of slut shaming is apologetically accepted by Ranveer 'as his lack of experience' that made him say that. And the opening credits have all kinds of couples in lip locks in all kinds of position with the song, 'Ishq labon ka karobar'. Almost as if the intention was to jolt Indians out of their irrational traditional mentality specially in these times of excessive moral policing sweeping across the nation. If Rab Ne Bana Di Jodi was Aditya Chopra's answer to the world as to why a modern woman can fall in love with a good and simple guy (in case people wondered how Rani Mukherjee fell
Dr. Arindam Chaudhuri
(An IIPM Think Tank Blog)