For me it’s simply unbelievable. No doubt, in our firm, we have always accepted personal and professional failures with a sense of challenge (they have always helped us learn and achieve greater heights). But it is for the first time that we are celebrating our failure... Yes, after going for a record-breaking first issue print run of over one lakh copies, over the last ten days we have been celebrating our failure to meet the market demand (of all the five editions) of the first two issues of The Sunday Indian!!! And believe me that’s great news. No, I don’t mean business-wise alone... it is great news for Indians on the whole.When we set out to start our media venture a year-and-a-half back, people from the world of media warned us. They said we weren’t media barons or industrialists. We were academicians and the best that academicians and intellectuals could take out were journals. Going to the market with mainstream magazines wasn’t our cup of tea. MBAs are meant for managing thing...
Dr. Arindam Chaudhuri
(An IIPM Think Tank Blog)