While the media demands special privileges because they claim that the press is the fourth pillar of Indian democracy and serves a national purpose, the sad reality, especially over the last two decades is, social conscience and pursuit of public good have been replaced by total commercialization of media. “As Rekha takes oath, the camera kept focussing on Jaya Bachchan’s priceless expressions”... Thus went the first few lines of articles on the first pages of all national dailies the day after Rekha took her oath in Rajya Sabha, and that is exactly what TV channels had done the day before! Add to that the shameless gossip about Amitabh and Rekha.What national purpose does this story serve? And that too as headlines in the front pages of respectable dailies? Or even as the key stories of TV channels? Yes, Rekha is a big star, and her swearing in makes news. But is this the way to cover the event? Aren’t there enough Bollywood shows on TV and entertainment pages in newspapers where such...
Dr. Arindam Chaudhuri
(An IIPM Think Tank Blog)