The IPL typically represents media frenzy, glamour and excessive of vices that supersede the sporting domain of the event; the event is taking cricket lovers for a ride as the glitterati topple the sporting paradigm of the game of cricket. IPL is packaged in a way that even those population segments that might not be hardcore cricket fans are glued to their television sets allured by the clamour of celebrities, glamour and the hysteria that goes with it. The money-spinning potboiler that the IPL is, it undoubtedly speaks of a very efficient and hot business model with all the right proportions of the marketing mix embedded in it. But with the largesse comes the cost. And the cost is the game of cricket itself. The unearthing of betting scandals, players’ complicity in spot-fixing, underworld kingpins’ involvement and monetary misappropriation are all turning the premise of what was supposed to be a perfectly innocent game – the game of the gentlemen. The IPL model follows (or at l...
Dr. Arindam Chaudhuri
(An IIPM Think Tank Blog)