Passionate About India

The IPL typically represents media frenzy, glamour and excessive of vices that supersede the sporting domain of the event; the event is taking cricket lovers for a ride as the glitterati topple the sporting paradigm of the game of cricket. IPL is packaged in a way that even those population segments that might not be hardcore cricket fans are glued to their television sets allured by the clamour of celebrities, glamour and the hysteria that goes with it. The money-spinning potboiler that the IPL is, it undoubtedly speaks of a very efficient and hot business model with all the right proportions of the marketing mix embedded in it. But with the largesse comes the cost. And the cost is the game of cricket itself. The unearthing of betting scandals, players’ complicity in spot-fixing, underworld kingpins’ involvement and monetary misappropriation are all turning the premise of what was supposed to be a perfectly innocent game – the game of the gentlemen. The IPL model follows (or at l...

Poor Lalit Modi. He went a little too fast with his scam and partied a little too hard in front of public eyes. As per a confidential income tax report, he bought a luxury yacht, a private jet, a fleet of Mercedes S-class cars and what not! All in the last three years! He gave every possible deal to do with IPL to his relatives and family and friends or to people whom he owed money – so that they don’t come behind him. Again, this is as per that report which came out in The Economic Times. More, he took personal stakes in disguise in three of the IPL teams and is supposed to have been himself involved in fixing the outcomes of IPL matches along with a prominent page 3 personality; again according to the same report. He is linked to Betfair – a UK firm that runs one of the world’s largest betting syndicates on the internet – and is helping it to enter the casino and hospitality business in India! This is what the Income Tax Department scooped out from Lalit Modi’s email box. And all thi...