We had started our magazine with the first edit headline written as “We will change your outlook”. Yes, the idea was to change your outlook in all respects including the one I am writing today. Well, the story started way back in 2002 when Outlook – the magazine – did a B-School ranking and ranked IIPM – our parent institute – very high! We had participated for the first time ever in a B-School survey and the reason was it claimed to be the only survey where everything was quantitative; so there was no question of value judgment! And the result really excited us. The next year also we participated and their magazine ranked us high; in fact one rank higher! Just that there was one problem. The surveyor who had come to rank us, the owner of a one-man market research firm (on behalf of another gentleman named Maheshwar Peri – the publisher of Outlook) had told me that he had already surveyed all other B-Schools and we were the last B-School he was coming to. And going by our figures on on...
Dr. Arindam Chaudhuri
(An IIPM Think Tank Blog)