On the 2nd of October last year, when we launched The Sunday Indian with five editions in English, Hindi, Bengali, Tamil and Gujarati, we had thought that this was the best we could have pulled off and that we shouldn’t think of anything more, at least for the next two to three years! Within 6 months of the launch of Business & Economy – our first media venture – we launched 4Ps Business and Marketing; and within a year of that, we offered The Sunday Indian; and recently, the Indian PC Magazine. After five language editions of The Sunday Indian, we had to look beyond. So here we are today, launching 8 additional editions of The Sunday Indian in Urdu, Malayalam, Telugu, Assamese, Marathi, Kannad, Oriya and Punjabi, along with this special issue on the hundred most controversial Indians of the last hundred years! That makes it 13 editions in all... by far the highest number of editions for any news weekly in the country (the next highest is 6 editions of the leading news weekly of In...
Dr. Arindam Chaudhuri
(An IIPM Think Tank Blog)