A one lakh-rupee car! And that too made in India!! It could have perhaps only come from one house in India – the house of Tatas. Tatas have traditionally been known as people with a different social commitment despite being a business house. While their competitors in the entrepreneur-unfriendly-era of licence raj went ahead with corrupt practices to grow, Tatas sacrificed growth in order to remain clean. The Tata history is replete with examples of patriotism. The famous Taj Mahal Hotel at the Gateway of India in Mumbai being one of the finest examples! The hotel had a sign outside which said, “Dogs and Britishers not allowed,” because many hotels then – and in particular a hotel right behind the Taj – used to have signboards saying, “Dogs and Indians not allowed.” Thus, the people’s car for India had to be from their stable! However, what comes as a surprise is that the car comes under the leadership of Ratan Tata. Though the house, as I just mentioned, has always been known for its ...
Dr. Arindam Chaudhuri
(An IIPM Think Tank Blog)